B2B lead generation and cold email for UK and US companies
We build outbound systems that put your products in front of retail, wholesale and distribution buyers: verified lists, warmed domains, personal sequences and replies routed straight to your CRM.
What problems does this fix?
Sales rely on trade shows
Two big events a year and a long quiet patch in between.
Cold email lands in spam
Past campaigns burnt the main domain and got nothing back.
No time to prospect
Your team is busy serving the customers you already have.
Leads go cold
Replies sit in an inbox for days before anyone follows up.
What changes after Lead Generation?
A steady weekly pipeline
Meetings booked every week, all year.
96% inbox placement
Separate domains, warm-up and authentication done right.
Personal sequences
Messages written for each buyer type.
Instant follow-up
Every reply routed to your CRM with a next step.
Which platforms do we manage?
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Cold email
Dedicated sending domains, warm-up and full authentication.
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LinkedIn
Profile-led outreach to buyers and category managers.
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Apollo
Verified contact lists by role, region and company size.
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Instantly
Sequence sending with inbox rotation and reply detection.
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HubSpot
Replies logged and followed up automatically.
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Calendly
Booking links that land meetings straight in your diary.
How does it work, and how long does it take?
- 01 · Week 1
Free audit
We define your ideal buyer and build a verified list.
- 02 · Weeks 2–6
Fix sprint
Domains warm for 2 weeks. First campaigns go live in week 3.
- 03 · Month 2 onwards
Grow
Weekly reporting on replies, meetings and pipeline value.
The Lead Generation Audit
A senior specialist reviews your setup and shows you exactly where money is leaking. Keep the plan whether you hire us or not.
Pricing: a clear written quote after your audit- Full lead generation review
- Check against your top 3 competitors
- Map of manual work we can automate
- Top 5 fixes ranked by revenue, with a clear quote
Client reviews
Average rating 4.8 · 6 reviews“They took our listings back from resellers and sales nearly tripled. Straight talkers, no fluff.”
“The new store is fast and our team can change anything the same day. Conversion is up and staying up.”
“We got a full day a week back. Order problems now get flagged before customers notice.”
“Steady meetings with buyers every week. Our pipeline has never looked this healthy.”
“Seller rating back above 99% and sales up two thirds. They found problems we didn’t know we had.”
“TikTok Shop is now our second-biggest channel. Reporting is clear and the team is quick to reply.”
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Lead Generation: questions buyers ask
Is cold email legal in the UK?
Yes for B2B, with conditions. Under PECR you can email corporate subscribers, such as limited companies and LLPs, without prior consent if you identify yourself and offer an easy opt-out. Sole traders and partnerships count as individuals and generally need consent. UK GDPR still applies, so you need a legitimate-interest basis and a record of opt-outs. We set this up before the first send.
Is cold email legal in the USA?
Yes. CAN-SPAM allows B2B cold email if the sender details and subject line are accurate, the message includes a valid postal address and a working opt-out, and opt-outs are honored within 10 business days. Fines can exceed $50,000 per non-compliant email, so compliance is built into every sequence we send.
How do you keep cold email out of the spam folder?
Separate sending domains with SPF, DKIM and DMARC, two weeks of warm-up, 30 to 40 emails per inbox per day, verified lists, and a spam complaint rate kept well under Google's 0.3% limit. We track inbox placement weekly; the Cresswell Packaging campaign runs at 96%.
Will it hurt our main domain?
No. We send from separate, authenticated domains, so your main email is never at risk.
LinkedIn or cold email: which works better?
Email reaches more buyers per week. LinkedIn works better for senior buyers who ignore cold email and in fields that live on it, such as professional services. Most of our campaigns run both, with LinkedIn touches warming up the email.
How soon will we get meetings?
Usually within the first month of sending, so around week 5 from kick-off.