Answers to the questions sellers ask us
Practical answers from the accounts we run on Amazon, Shopify, TikTok Shop, Google and Meta. Each article answers its question in the first paragraph.
All answers
How much does an Amazon agency cost in 2026?
Most small and mid-sized brands pay $1,500 to $7,500 a month in retainer, or 10 to 20% of ad spend for PPC-only work. A sensible total is 2 to 5% of Amazon revenue.
Should you sell on Amazon or your own website?
Both, for most product brands. Amazon brings ready-to-buy shoppers; your own store keeps more margin and the customer relationship. Start where demand already is.
How do you get Amazon Brand Registry in the UK and USA?
You need a registered or pending trademark from an office Amazon accepts, such as the UK IPO or USPTO, and access to the inbox on the trademark record.
Is TikTok Shop worth it for your brand?
Worth testing if your product shows well on video and sells at an impulse price. Budget for referral fees, payment fees, creator commission and samples.
How much does it cost to build a Shopify store?
UK agencies typically charge £1,000 to £2,000 for a theme setup, £2,000 to £8,000 for a custom build, and £8,000 and up for Shopify Plus or headless.
Shopify or WooCommerce: which is better for your store?
Shopify for most brands that want to sell quickly with little upkeep. WooCommerce if you're already on WordPress or need custom B2B logic and can manage hosting.
How do local businesses get more Google reviews and rank on Google Maps?
Complete and verify your Business Profile, ask every customer for a review with a direct link, and reply to every review. Google ranks on relevance, distance and prominence.
How do manufacturers and wholesalers find new B2B buyers?
A targeted list of trade buyers, a short cold email and LinkedIn sequence, and search ads on high-intent product terms. Expect first meetings within a month of sending.
Should you hire a marketing agency or build an in-house team?
Hire an agency when you need several skills at once or can't yet justify full-time salaries. Build in-house once one channel is big enough to keep a specialist busy.
How can a UK brand start selling in the USA?
Most UK brands start on Amazon.com with FBA, file a US trademark, and price in US duties. TikTok Shop US and wholesale usually need a US entity.
What should you check on an Amazon listing before spending on ads?
Check that the listing can sell before you pay to send people to it: no suppression, complete attributes, the Buy Box, stock cover and a rating buyers trust.
How do you set a profitable ROAS target for your ads?
Divide 1 by your margin after product cost, fees and shipping. That's your break-even ROAS. Set targets per product, not one number for the whole account.
Which ecommerce order tasks should you automate first?
Start with order exceptions: bad addresses, stock mismatches, late dispatch and returns. They cost the most time and hurt seller metrics when missed.
Why is my Shopify store slow, and does the speed score matter?
Usually unused app scripts, oversized images and chat or review widgets. Judge speed on real-user data in Search Console, not on the lab score.
How do you set up cold email so it lands in the inbox?
Separate sending domains, SPF, DKIM and DMARC, two weeks of warm-up, 30 to 40 emails per inbox per day, and a complaint rate well under 0.3%.
How do you get more reviews without breaking platform rules?
Ask every customer the same way, use the tools each platform provides, and never pay or filter for good reviews. Then reply to every review.