Local business marketing: Google Maps, reviews and ads

How do local businesses get more customers online?

Show up where local customers search, mostly Google Search and Maps, with a complete Business Profile, a steady flow of reviews, a fast website with a page for each service, and Google Ads on the searches that mean someone is ready to book.

How does Google decide local rankings?

Google says it uses relevance, distance and prominence. Relevance comes from your categories, services and website. Prominence comes from reviews, ratings and how well known you are online. Distance is fixed, which is why businesses also use ads to reach customers further away.

How do we get more Google reviews?

Ask every customer with a direct review link by text or email right after the job, and reply to every review within a day. Never offer rewards for reviews. Read how to get more Google reviews.

Should a local business run Google Ads?

Usually yes, on high-intent searches such as “emergency plumber near me” or “dentist open Saturday”. Local Services Ads, available for many trades and professional services in the UK and US, charge per lead rather than per click.

What should a local business website include?

• A page for each main service and each area you cover.
• Prices or starting prices where you can share them.
• Opening hours, address, phone number and a map.
• Reviews and photos of real work.
• A booking or call button on every page.