B2B lead generation for wholesalers and distributors
We book qualified meetings with retail, trade and distribution buyers in the UK and USA using cold email, LinkedIn and verified lists, set up to stay legal and out of spam folders.
How does B2B lead generation work for wholesalers?
We define your ideal buyers, build and verify a list of named contacts, write short sequences by buyer type, and send from separate authenticated domains. Replies go straight to your CRM, and we book meetings into your calendar.
How many meetings can we expect?
It depends on your market, offer and list size, so we don’t promise a number before the audit. Cresswell Packaging, a packaging manufacturer, booked 46 qualified meetings and signed 5 new distributors in 4 months from a list of 2,800 buyers, with 96% inbox placement.
Is cold email legal in the UK and USA?
For B2B, yes in both, with rules. UK PECR allows emails to corporate subscribers without prior consent if you identify yourself and offer an opt-out; sole traders and partnerships need consent. US CAN-SPAM requires accurate headers and subject lines, a postal address and opt-outs honored within 10 business days.
Will cold email damage our domain?
Not when it’s done properly. We send from separate domains with SPF, DKIM and DMARC, warm each inbox for two weeks, and keep volumes to 30 to 40 emails per inbox per day. Read our deliverability setup.
How long before outreach starts?
About four weeks: domains and warm-up run while we build the list and write the sequences. First meetings usually follow within a month of sending.