Ecommerce and online sales for manufacturers

Should a manufacturer sell direct on Amazon?

Usually yes, because someone is already selling your products there. If resellers own the listings, they control your brand’s content, images and price. Selling direct, or at least controlling the listing content through Brand Registry, protects your brand even if distributors keep selling.

Will selling direct upset our distributors?

It can, if prices undercut them. Most manufacturers solve this with a clear channel pricing policy, a minimum advertised price, and a product range split between direct and distributor channels. We help set the policy and monitor prices across marketplaces.

How do you take control of Amazon listings from resellers?

1. Register the trademark and enroll in Brand Registry.
2. Claim and rewrite the listing content.
3. Set a channel pricing policy.
4. Report unauthorized sellers and counterfeits through Brand Registry.

Kestrel Fixings, a UK industrial supplier, rebuilt 412 listings this way, reached 93% Buy Box share and grew Amazon revenue by 184% in 9 months.

How do manufacturers find new trade buyers?

Targeted cold email and LinkedIn outreach to named buyers, search ads on part and product terms, and a website that answers trade questions on lead times and minimum orders. Read how manufacturers find B2B buyers.

Do we need a new website?

Not always. Many manufacturers need a trade catalog with quote requests rather than a consumer store. Shopify, WooCommerce and BigCommerce all handle trade pricing; the right choice depends on your ERP and order process.