Ashby & Vale: A home goods brand moving from a slow, app-heavy store to a lean Shopify build.
1.9s
Mobile load time
+38%
Conversion rate
23
Apps removed
The challenge
The store ran 31 apps, loaded in 6.8 seconds on mobile and every edit needed a developer.
What we did
- 1Audited and removed unused apps and scripts
- 2Built a custom theme with reusable sections
- 3Rebuilt product pages around customer questions
- 4Mirrored the design in an Amazon Brand Store
“Our team ships changes the same day now.”