Kestrel Fixings: A UK manufacturer taking back its Amazon listings from resellers and selling direct for the first time.
+184%
Amazon revenue
412
Listings rebuilt
93%
Buy Box share
The challenge
Resellers owned the listings, prices varied by 35% and half the catalog was suppressed. No one in the team owned ecommerce.
What we did
- 1Registered the brand and took control of listing content
- 2Rebuilt 412 listings with new titles, images and attributes
- 3Set a channel pricing policy and monitored reseller prices
- 4Launched Sponsored Products on the top 40 SKUs
“We finally own our brand on Amazon, and sales followed.”